Tactical Media – Media Methodology

Working with clients to analyse the issues identified in the Five Fundamental Factors (refer Sun Tzu), Tactical Media helps identify the direction or path of the advertising campaign. “We set goals or a set of specifications that carefully represent how each media activity will assist the clients marketing plan”.

The role of media is to identify the media that delivers the people with whom the advertiser wants to communicate in an environment of receptivity and effectiveness.

We believe that the media plan, when developed in conjunction with the marketing strategy, will have far more impact then simply being an implementation of statistical data.